
A strategic evaluation of how your expertise is currently positioned and where your brand is underselling it.
You know your work is good. The people who've worked with you know it. The wider market may not see the difference.
You have a track record, but your brand may still make you look and sound like everyone else. So you're told to be more authentic, post more, show up on LinkedIn, fix your banner, tell your story. But visibility can't fix a position that's unclear.
The Brand Diagnostic shows you what's actually happening — where your differentiation gets lost, where your expertise is being undersold, and what needs to change first.
(01) Brand Diagnostic Report
A strategic assessment of your current brand and market position.
(02) Brand Performance Score
A clear score across Edge, Position, Narrative and Authority.
(03) Prioritized Action Plan
The changes that matter most, in the order they should happen.
(04) 60-Minute Live Debrief
A focused session to dissect the findings, ask questions, and map your next step.
I'm Lila, brand strategist and founder of Self Design Studio. I help experts uncover their Hidden Edge — the methodology, perspective and way of working that already make them different — and turn it into a clear market position.
Whether you're building your reputation, evolving your role or already well established, the Diagnostic shows where your expertise is being undersold, what's getting in the way of a stronger position, and what needs to change.
Brand Diagnostic Report · Brand Performance Score · Prioritized Action Plan · 60-Minute Live Debrief
Full fee credited toward the Consulting when you continue.