You've followed the rules and climbed the ladder. But now you're asking: Whose ladder is this, anyway?
Through my own transformation and years of guiding women through major career shifts, I discovered that most career advice misses the mark. It's either too emotional (follow your passion) or too tactical (polish your résumé).
What's missing is the strategic middle—clarity about what you want (design thinking) and strategic positioning to achieve it (brand thinking).
That's why I developed the Career Design System™—a systematic approach that honors your professional foundation while creating strategic positioning for your next chapter.
With certifications in brand strategy and design thinking, as well as a decade in marketing, I bring proven business frameworks to career transformation. This unique combination creates both strategic rigor and creative problem-solving—helping you design intentional next moves, not just find different jobs.
Through my journey and years guiding clients through transformation, I developed this four-pillar framework that helps mid-career women navigate inflection points strategically:
Clarify your vision for your next chapter—what drives you, your core values, the impact you want to create, and how you define success on your terms. This becomes the foundation for authentic direction and confident decision-making.
Explore your professional identity and assess your unique strengths while identifying what makes you distinctively valuable. This ensures you leverage your expertise with confidence as you step into your next chapter by testing new possibilities.
Establish your strategic market position, developing your Unique Value Proposition and competitive differentiation. This creates clarity on how you own your unique space and communicate your distinctive value to the right audience.
Build your strategic presence through targeted expertise sharing, intentional relationship strategy, and showing up in the right spaces. This creates the recognition and high-value opportunities that support your designed next chapter.
The women I work with share certain qualities: they are accomplished on paper, they've built real expertise (typically 15-20+ years), they're at a genuine inflection point, and they're willing to approach their transformation strategically rather than reactively.
They want transformation, not just another role.
Whether you're transitioning to independent consulting, building a portfolio career, transforming your corporate trajectory, or planning your strategic exit—you're designing your professional future intentionally.
Career design changed everything for me—from how I think about professional identity to how I approach strategic decisions. Now I help other mid-career women experience that same transformation.
If you're ready to move beyond traditional career moves toward intentional professional design, I'd love to explore what's possible together.
The freedom to design work on your own terms. Having experienced the constraint of traditional career paths, I'm passionate about helping women create professional freedom that aligns with who they really are.
Creativity isn't just about artistic expression—it's about approaching career challenges with innovative thinking. I bring creative problem-solving to career design, helping you see possibilities others might miss.
Purpose became clear to me during my own transition: helping women reach fulfillment in their professional lives. When your work aligns with your deeper purpose, everything changes.
Continuous growth and evolution. Career design isn't a one-time fix—it's about building the capability to navigate ongoing professional evolution with intention.