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Welcome to The Career Design Program

Your private, 1:1 journey into strategic clarity, deep transformation, and intentional career architecture.

Stop Climbing, Start Designing

You've built 15-20+ years of real expertise and achieved genuine success. Now you're at an inflection point—ready to transform your career to align with your values, leverage your full capabilities, and position you strategically for what's next.

This isn't about finding another job. It's about strategic career design that brings clarity to what you want and positions you to achieve it.

The Career Design Program is a strategic, four-phase journey that gives you clarity about your transformation (design thinking) and positions you strategically to succeed (brand thinking).

By the end of our work together, you will:

You'll leave with a powerful Strategic Foundation, a defined Market Position ready to deploy, and the unshakeable executive confidence to move forward with complete control.

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Program Overview

PILLAR 01:

Purpose

Establish your foundational "Why" and long-term vision. Define your ultimate success to create a clear compass for all future decisions.

SCOPE:

Career Journey Mapping
Values-Work Alignment
Impact Goals
Future Visioning
Success Definition

(EUR 790)

PILLAR 02:

Potential

Conduct a deep assessment of your internal assets and external market viability. Use design thinking to test new career possibilities.

SCOPE:

Strengths Inventory
Expertise Mapping
Career Prototyping
Market Assessment
Development Roadmap

CHF 4'000

PILLAR 03:

Position

Define your next-chapter market position, crafting a Unique Value Proposition and clear competitive edge for your evolution.

SCOPE:

CHF 4'000

Audience Profile
Competitive Map
Value Proposition
Messaging Framework
Signature Story

PILLAR 04:

Platform

Activate your next chapter by building focused visibility, cultivating key relationships, and ensuring high-value opportunities find you.

SCOPE:

Expertise Strategy
Channel Ecosystem
Digital Presence
Network Cultivation
Metrics & Feedback

CHF 4'000

PACKAGES:

PACKAGE 01:

Brand Foundation

Transform your deep expertise into a unique market position that attracts premium opportunities and sets you up for lasting impact. This foundational package creates the strategic core of your bold brand, establishing your unique value proposition in the market.


SCOPE:

- Identity & Vision Clarification
- Market Opportunity Mapping
- Target Audience Definition
- Ideal Customer Profile
- Unique Value Proposition
- Brand Positioning
- Unique Approach Definition

delivery format:

- 2 x 2.5-hour virtual strategy sessions
- Strategic worksheets and guided homework
-  Brand Foundation Playbook documenting your strategic positioning

CHF 2'000
(EUR 790)

PACKAGE 02:

Brand Activation

Bring your strategic positioning to life with an authentic, aligned presence. This package defines how you'll communicate your value, establish thought leadership, and create meaningful connections that advance your career goals.


SCOPE:

Everything in Brand Foundation, plus:
- Brand Voice & Personality
- Core Brand Messages
- Brand Experience Design
- Content Pillars/POV
- Thought Leadership Plan
- Visibility Framework

delivery format:

- 4 x 2.5-hour virtual strategy sessions
- Strategic worksheets and guided homework
- Comprehensive Brand Strategy Guide with your complete brand roadmap

CHF 4'000

Implementation Support

Optional services to bring your career design to life

Thought Leadership

Craft a thought leadership strategy to position yourself as an authority in your field, showcasing expertise and unique insights.

Brand Storytelling

Craft a cohesive narrative intertwining the brand's story, values, and mission into an authentic and compelling storyline.

Visual Identity

Create a cohesive visual identity that aligns with your brand message and resonates with your audience across all platforms.

Brand Photography

Invest in professional photography that captures your personality and communicates your brand story visually.

LinkedIn Optimisation

Brand and optimise your LinkedIn profile to attract potential clients, partners, and opportunities.

Personal Website

Build a professional website that serves as the central hub for your personal brand and showcases your identity and expertise.

Communication Training

Enhance your communication skills to effectively articulate your personal brand and influence your audience.

Ongoing Coaching

Continue your personal brand journey with ongoing coaching for sustained visibility, refined leadership, and career growth.

Brand Strategy

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Brand Strategy is the core foundation of your personal brand. Through collaboration and implementation of my Brand Map™ Framework, we will design the key components of your brand, and set you up with an identity that proves irresistible to your ideal audience while staying true to your values and goals.

THE SCOPE:

- Vision, Impact + Story
- Detailed Audience Profile
- Strengths +  Credibility 
- Unique Value Proposition
- Brand Statement + Elevator Pitch
- Unique Brand Manifesto
- Brand Persona + Archetypes
- Visual Identity + Style

Visibility Strategy

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Visibility Strategy will activate your  brand identity. It helps you set longer-term goals for your brand, select ideal communication platforms, attract like-minded partners, build brand recognition, and strategically position yourself as a thought leader in your industry.

THE SCOPE:

- Key Visibilty Goals
- Brand Ecosystem
- Brand Pillars
- Platforms + Channels
- Online + Offline Presence
- Brand Visibility Map
- Content Pyramid
- Thought Leadership Strategy

Visual Identity & Brand Assets

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Complete visual identity and brand system that reflects your next chapter and communicates your unique value.

SCOPE:

- Professional logo and visual identity
- Brand guidelines and style direction
- Business templates and presentation materials
- Professional photography direction

Digital Presence Strategy

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Strategic website development and/or LinkedIn optimization to support your visibility and career transformation goals.

SCOPE:

- Custom website design and development
- LinkedIn profile optimization and strategy
- Professional content architecture
- SEO and visibility optimization

Brand Photography

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Creates a cohesive, elevated visual presence that reflects your identity and expertise. Through strategic direction and trusted creative partners, we bring your brand to life with professional photography that aligns with your vision and amplifies your presence.

THE SCOPE:

- Creative Direction + Moodboarding
- Shot List + Use Case Planning
- Art Direction Support
- Photographer Matching / Oversight
- Styling/Location Guidance

Professional Narrative Development

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Brings your narrative to life through compelling stories and strategic writing. Working with expert copywriters, we create high-quality content that reflects your professional evolution and resonates with your target audience.

THE SCOPE:

- Professional bio and career narrative
- Website copy and professional content
- Thought leadership articles and content
- Speaking materials and presentations
- Professional proposals and communications

LinkedIn Presence & Optimization

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LinkedIn profile branding, launch, and optimization to support your visibility and thought leadership goals.

THE SCOPE:

- Professional profile optimization
- Messaging and positioning
- Visual profile alignment
- Content strategy

Professional Website Development

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Custom website design and development that serves your chosen career direction.

THE SCOPE:

- Website strategy and planning
- Career-focused content architecture
- Custom design and development
- Professional optimization and SEO

Communication Training

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Communication Training equips you with essential skills to effectively convey your brand message and engage with various audiences. This service focuses on developing your abilities for clear, confident, and impactful communication, both in public settings and during media interactions.

THE SCOPE:

- Speech Crafting
- Presentation Skills Training
- Audience Engagement Strategies
- Media Interaction Training

Brand Photography

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Brand Photography captures high-quality, professional images that reflect your personal brand’s identity and enhance your visual presence. This service ensures that your visual content is engaging and aligned with your brand message, creating a strong and authentic impression.

THE SCOPE:

- Personal Brand Photography
- Headshots
- Lifestyle Photography
- Customized Visual Content

Personal Styling

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Personal Styling enhances your overall appearance to ensure that it aligns with your brand identity and personal image. This service focuses on curating a wardrobe and style that communicates confidence and professionalism, helping you make a powerful and authentic impression.

THE SCOPE:

- Wardrobe Consultation
- Personal Shopping
- Style Guide
- Image Coordination

Strategic Brand Evolution

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Refines and realigns your existing brand to reflect who you’ve become. Ideal for women whose current positioning or presence no longer fits their next chapter.

THE SCOPE:

- Brand Audit & Opportunity Mapping
- Strategic Repositioning
- Messaging & Narrative Refresh
- Visual Direction
- Alignment Across Digital Presence
- Updated Visibility Strategy

Implementation Partnership

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Ongoing strategic support as you activate your career design across platforms and opportunities.

SCOPE:

- Career design activation guidance
- Professional messaging refinement
- Strategic direction and feedback
- Ongoing alignment support

Hi, I’m Lila.

Career Designer and creator of the Career Design System™.

With over a decade of experience in marketing, brand strategy, and design, I help women navigate career transformation by designing intentional paths that align with their vision, expertise, and impact.

Through my methodology, I guide women from career uncertainty to strategic clarity, helping them transform their professional lives with intention and authentic positioning.

WHAT YOU'LL GAIN:

Strategic Foundation: Your Master Blueprint

Your complete Career Design Playbook—a single source of truth documenting your authentic identity, core values, and strategic vision. This is the intellectual property you own, guiding every future decision and securing your transformation.

Transformation Roadmap: The 3-Year Plan

A personalized plan with clear milestones, contingencies, and strategic moves for the next 3 years. We turn potential into a measurable, executable future, so you know exactly how to navigate every transition with confidence.

Strong Positioning: Your Market Command

Your distinctive Market Position and signature messaging framework that cuts through the noise. This is the asset that enables you to command premium recognition and makes your expertise non-negotiable.

Activation Blueprint: Controlled Deployment

A targeted 90-Day Action Plan that moves your design from paper to reality. You'll deploy your expertise strategy and cultivate a High-Value Relationship Strategy for immediate, high-impact visibility.

Who Is This For?

The Career Design Program is for mid-career women at significant inflection points—typically with 15-20+ years of experience—who are ready to transform their professional lives with strategy and intention.

You may be:

You're not looking for incremental changes or tactical job search help. You're designing a fundamental transformation that leverages everything you've built while creating the career and life you actually want.

This program gives you the strategic clarity, positioning framework, and actionable plan to make your next chapter happen—on your terms.

Transformation Stories

I had the opportunity to work with Lila in 2024. What started as a personal branding collaboration ended up being so much more, a real eye-opener and inspiration to challenge myself and my beliefs in ways that make the career path ahead of me so much clearer, and so much more fun! With her approach, her methods and her deep expertise, she was able to provide a true inspiration and guidance. I really recommend any woman wanting to be true to herself and pursue her full potential to reach out to Lila.

Anna Sohlberg

Market Access Leader / Dexcom

Working with Lila to develop my personal brand - from essence to visuals - was eye-opening, fun and personally incredibly enriching. Lila's structured, thoughtful, creative and highly personalised approach helped me do just that – clarify my personal value proposition and goals and translating it into a warm and elegant look to match. Lila is fantastic and she very skillfully helps you bring your personal brand story to the surface and embed it in a creative concept that fits your personality. Highly recommended.

Kristina Dziekan

Commercial Market Access Leader / Onward

Lila is amazing! She is that rare find of a person that is not only ridiculously talented but incredibly committed to producing the best possible product and experience for her clients. The process Lila took me through to develop my branding was filled with “aha moments” and insights into how I want to authentically show up in this world. If you’re lucky enough to have an opportunity to work with Lila, please jump at the chance. She is truly one of a kind!

Natalia Molodecky, PhD

Founder + CEO / PAKPANI®

I was happy to find Lila. She works very thoroughly with you and covers everything one needs to think about when it comes to brand identity. I have learnt so much (about my own intension and about technicalities around brand communication)! I am so happy about how Lila helped me to visualize my intent and purpose with my brand and how nicely she has captured my vibe and tone. I can warmly recommend Lila. She is very creative, structured, thorough, knowledgeable and professional to work with!

Åsa F. Hyberg

Founder / Vivante Health Services AB

Lila's work is wonderful. Her strategic approach and the framework behind her workshops helped me gain much more clarity and confidence about my brand. She has great style and designed a beautiful visual identity system that matches my brand perfectly and also helped me to create a website and I am proud of. Lila was amazing at supporting and coaching me every step of the way with her warm and professional manner. I am very grateful that I found Lila, I can highly recommend her services.

Teresa Kennedy - Jones

Owner, Language Coach / Joylingua

Lila is a passionate professional. She is brave enough to suggest what she believes would work the best, not just follow the standards to please the customer. The workshop approach she created can really help you understand WHY and reach CLARITY. She helps you to express this the best way to be well understood and seen by others. Her sense of beauty also plays a very important role. Going through personal branding discovery with Lila is one of the best and most meaningful experiences on my professional journey.

Aleksandra Maj

Senior Product Manager / Alcon

I had the pleasure of welcoming Lila Bartkovic as a guest speaker on my mastermind for mom entrepreneurs, where she shared invaluable insights on crafting a brand that aligns with purpose, creates standout positioning, builds a meaningful presence, and delivers authentic promotion. Lila’s ability to break down the branding process into actionable steps was inspiring. If you’re looking for someone who aligns your values with your brand, Lila is your go-to expert. I highly recommend her for creating a brand that’s impactful and authentic.

Manouchka Elefant

Marketing Coach / BIGi Agency

I had a call with brand strategist Lila Bartkovic and wanted to sing her praises. What I loved about my call with Lila was the clarity I got from it by speaking my vision for my business out loud.
Not only did I leave the call with clarity on my brand identity, but I finally decided on the colour scheme that I will move forward with.
Good brand strategy is essential for the evolution of our business and I can highly recommend Lila’s expertise in this area!

Niamh Dee

Mindset & Business Coach / ND Inspired

I can strongly recommend Soulbrand Studio! We have had a great experience working with Lila, who has helped our organization working on branding, website design, photos and overall how to best present our story and services. Lila has a great ability to uncover and enhance the essential in the story, which she then brings to life through very practical steps. She is also very responsive and professional.

Elina Viitaniemi

Director / ESCA Cancer Support

I collaborated with Soulbrand Studio recently and I had the most pleasant experience. Lila is first of all a professional, taking her work very seriously but in the same time very warm, friendly and fun to work with. Highly recommended!

Andreea Soloman

Senior Consultant / EY
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Maybe You're Still Wondering...

Thought Leadership

Craft a thought leadership strategy to position yourself as an authority in your field, showcasing expertise and unique insights.

Brand Storytelling

Craft a cohesive narrative intertwining the brand's story, values, and mission into an authentic and compelling storyline.

Visual Identity

Create a cohesive visual identity that aligns with your brand message and resonates with your audience across all platforms.

Brand Photography

Invest in professional photography that captures your personality and communicates your brand story visually.

LinkedIn Optimisation

Brand and optimise your LinkedIn profile to attract potential clients, partners, and opportunities.

Personal Website

Build a professional website that serves as the central hub for your personal brand and showcases your identity and expertise.

Communication Training

Enhance your communication skills to effectively articulate your personal brand and influence your audience.

Ongoing Coaching

Continue your personal brand journey with ongoing coaching for sustained visibility, refined leadership, and career growth.

Brand Strategy

Plus icon

Brand Strategy is the core foundation of your personal brand. Through collaboration and implementation of my Brand Map™ Framework, we will design the key components of your brand, and set you up with an identity that proves irresistible to your ideal audience while staying true to your values and goals.

THE SCOPE:

- Vision, Impact + Story
- Detailed Audience Profile
- Strengths +  Credibility 
- Unique Value Proposition
- Brand Statement + Elevator Pitch
- Unique Brand Manifesto
- Brand Persona + Archetypes
- Visual Identity + Style

Visibility Strategy

Plus icon

Visibility Strategy will activate your  brand identity. It helps you set longer-term goals for your brand, select ideal communication platforms, attract like-minded partners, build brand recognition, and strategically position yourself as a thought leader in your industry.

THE SCOPE:

- Key Visibilty Goals
- Brand Ecosystem
- Brand Pillars
- Platforms + Channels
- Online + Offline Presence
- Brand Visibility Map
- Content Pyramid
- Thought Leadership Strategy

What's the investment?

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The comprehensive Career Design Program starts at CHF 4,000 and is tailored based on your specific goals. This investment covers the strategic design and application of the Career Design System™. Please note that the Program focuses on strategy only; implementation services (like portfolio design or advisory support) are quoted separately. Flexible payment plans are available for both the Program and any additional services.

What's the timeline?

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The Career Design Program typically spans three to four months. We prioritize depth over speed to ensure comprehensive strategy development, robust testing of your new direction, and the finalization of your strategic positioning. We will establish a clear, personalized timeline during our initial consultation that aligns perfectly with your goals and availability.

Is this process right for me?

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The Career Design Program is a high-impact, strategic engagement for seasoned leaders, typically with 15+ years of professional experience, who are ready to move from a successful corporate track to intentional ownership of their next chapter.

This Program is the right fit if you are looking to secure a significant transformation—whether that involves scaling your current role into executive leadership, launching strategic independence by starting a business or portfolio career, or navigating a major industry pivot. You will gain a proprietary Career Map™ to turn your deep professional foundation into a calculated, lucrative next move.

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