Expertise without a position is a commodity.

Your organization is full of people with deep knowledge, strong track records and proven methods. But expertise alone doesn't win work if the market can't see what makes it different.

Credentials no longer do the differentiating work they used to, and AI makes it effortless to fake the look of expertise. Experts who sound like everyone else, with the same safe language and the same generic promises, get overlooked or compared on price.

My sessions help experts find their Hidden Edge, see the gap between their expertise and how the market reads them, and leave with practical tools to close it.

No motivational talk. No generic personal-branding advice. Practical positioning strategy for making expertise more distinctive and valuable.

Who I Speak For

Companies and leadership programmes
Professional associations and expert networks
Consulting firms and corporate alumni networks
Founder, specialist and expert communities
Conferences, podcasts and online summits

Featured Topics

Every engagement is customized to the specific realities of your audience and market.

The Expertise Economy

(60–90 minute keynote)

Knowledge is abundant. AI can reproduce standard industry advice in seconds. The experts who stand out won't necessarily be the ones with the longest résumés. They'll be the ones with a clear, distinctive point of view.
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This keynote explores why expertise no longer speaks for itself, what has changed, and what it takes to turn deep knowledge into meaningful differentiation and lasting authority.
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Ideal for: companies, leadership programmes, professional associations, conferences, alumni networks and expert communities.

The Invisible Expert

(60–90 minute keynote)

You can have the deepest expertise in the room and still be overlooked. When people can't quickly understand what makes your thinking valuable, they default to familiar signals: title, credentials, reputation and visibility.
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This keynote explores the gap between having expertise and being recognised for it — and what experts can do to close that gap.
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Ideal for: senior specialist cohorts, leadership programmes, consulting communities, expert networks and professional associations.

Find Your Hidden Edge

(90–120 minute workshop)

Most experts don't need to invent a differentiator. They need to uncover the one already present in their work.
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Participants work from evidence — their projects, results, methods and the language others use to describe their value — to surface their Hidden Edge and begin shaping the position around it.
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Ideal for: expert teams, leadership programmes, consultant communities, alumni networks and specialist cohorts.

From Expertise to Authority: The Self Design™ Workshop

(Half-day workshop)

Expertise gets you in the room. A clear position helps people understand why your expertise matters.
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Participants work through the four stages of the Self Design™ Framework — Edge, Position, Narrative and Authority — applying each to their own expertise. They identify what makes their work distinctive, shape the language around it and consider how to make that position visible and credible. They leave with the foundation of a position and narrative built from the expertise they already have.
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Ideal for: leadership programmes, senior expert cohorts, consulting firms, professional communities and founder retreats.

GET IN TOUCH

What People Say:

Overwhelmingly positive feedback. Members from Director to VP level cited the program as highly valuable, and managers immediately requested access for their teams. Clear, concise, and well-organized.

Aurora Seminara

Early Asset Strategy Lead / Merck

She showed us how both come down to your edge: the problem you notice that others don't, and how you deal with it. Simple idea, but it landed. If you want help figuring out your own narrative and saying it with more confidence, talk to Lila.

Andreea Soloman

Manager, Risk Consulting / EY

The workshop approach she created can really help you reach clarity. She helps you express this the best way to be well understood and seen by others.

Petra Gecková

Senior Digital Consultant / Antaes Consulting

The workshop was very constructive. I delved deeper into the details of what I can offer and how I can convey it with the right words. I highly recommend this workshop if you need to clarify your career path.

Tatiana Sokoloff

Quality Manager / UNIL

Lila is a wonderful facilitator — empathetic, patient, and deeply supportive. She turned a complex topic into clear, manageable steps.

Aleksandra Maj

Senior Digital Consultant / Antaes Consulting

Lila shared invaluable insights on crafting a brand that creates standout positioning and builds a meaningful presence. Her ability to break down the branding process into actionable steps was inspiring.

Manouchka Elefant

Marketing Coach / BIGi Agency

Lila has packed so much value into her workshop. She provided several practical steps for building a remarkable personal brand. What stood out was her unique approach — something I will definitely be going back to on my own.

Agnieszka Stalder

Founder / Stalder Coaching

Speaking & Workshops